Tag Archives: kern+lead

Mood-y Board

The moment I heard the words “mood board,” I wanted to bolt the room and run. If you’ve read the last excerpt from 40, Love, you know I have a visceral reaction to what seems like a hokey grade school project. And to think, things had been going so well in the first meeting with my chosen design firm/new idea agency Kern+Lead.

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Designer Matchmaker

After conducting an assessment of strength and weaknesses, and with a clear vision as to what I needed in a redeveloped blog, I was ready to find the perfect design firm that could make my vision a reality. Taking inspiration from style mentor-guru Tim Gunn, it was time for “designers to gather ‘round.” But where to find the perfect match? This was going to be like dating.

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