Tag Archives: google ad sense

Thinking Outside the Ad Box

When people ask me, “How do you monetize your blog?” they are disappointed when I don’t offer up an immediate solution like, “Through Google Ads!” It’s as if they want an easy, one-size fits all solution for making profits from online passion. Bloggers must think beyond simple advertising services, and create Programs that help brands connect with their readers. Bloggers have something brands want—a relationship with readers. Providing opportunities for brands to become part of that relationship—both online and real time—creates a Program that becomes much more financially lucrative and fulfilling than simple display advertising.

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