Tag Archives: blog profitability
Thinking Outside the Ad Box
Posted on May 4, 2011 by JonPaul
When people ask me, “How do you monetize your blog?” they are disappointed when I don’t offer up an immediate solution like, “Through Google Ads!” It’s as if they want an easy, one-size fits all solution for making profits from online passion. Bloggers must think beyond simple advertising services, and create Programs that help brands connect with their readers. Bloggers have something brands want—a relationship with readers. Providing opportunities for brands to become part of that relationship—both online and real time—creates a Program that becomes much more financially lucrative and fulfilling than simple display advertising.
Posted in Savvy Socializer | Tagged biz savvy blogger, blog profitability, condé nast, google ad sense | Comments Off