Tag Archives: john mackey

“But how do you monetize your blog?” I get asked that all the time. When I was on book tour last year, I heard it from readers of my blog who were enamored with the possibility of making money from their own online pursuits. Journalists, public relations professionals, marketers, frustrated employees—all of them wonder if could they harness an online income stream, and ask my advice for immediate success. When I reply that there’s no easy answer, their eyes glaze over. Until I tell them to stick with me while I relate JP’s 3-P Perspective on Blog Profitability: Passion, Program, Platform.